I am a design strategist driven to transform complex challenges into opportunities for social equity and environmental sustainability.
I focus on projects that improve lives and create lasting impact by bridging the gap between people’s needs and the systems that support them.
I uncover insights that enable meaningful change by blending design approaches, systems thinking, and business fundamentals. I turn insights into actionable ideas by connecting diverse perspectives, identifying emerging opportunities, and bringing clarity to complexity.
I am adept at navigating diverse stakeholder landscapes and integrating multiple perspectives to drive creative solutions.
Core Capabilities
I leverage a comprehensive design & business toolbox and a strategic perspective to identify opportunities that create meaning-centric solutions.
Design-Thinking Methodologies
HCD – Human-Centered-Design
Lean Methodologies
Business Model Generation Tools
Sustainability Frameworks
Strategic Foresight Tools
Storytelling
Visual Communication
I use all of these tools & methodologies to deliver:
Strategy & Business Design
Meaning-Driven Market Insights
Market Research And Strategy
Competitive Analysis
Business Model Design
Business Strategy
Design & Development
Ideation & Concept Development
Stakeholder Mapping
Meaning-Driven User Studies
Prototyping
User Experience Research
Workshop Facilitation
Thanks for visiting my site.
If you are working on complex challenges that have the capacity to change lives, let’s chat. I would love to learn how I can contribute.
Education
2014
MBA in Design Strategy
California College of The Arts
San Francisco
2008
B.A. in Industrial Design
Minor in Entrepreneurship
Minor in Textile Design
Universidad de Los Andes
Bogotá
Awards & Recognitions
2017
IDSA Student Merit Award Jury
2016
Spark Award Finalist
Classy Awards Finalist
Sustainotopia Speaker
Better World by Design Speaker
2015
Spark Health Award
A’Design Social Design Award
2014
Hult Prize Regional Finalist
2013
Impact Entrepreneurship Award
2012
Colfuturo Scholarship
2010
Premio Lápiz de Acero - Award
Premio Lápiz de Acero - Finalist