I am a design strategist driven to transform complex challenges into opportunities for social equity and environmental sustainability.

I focus on projects that improve lives and create lasting impact by bridging the gap between people’s needs and the systems that support them.

I uncover insights that enable meaningful change by blending design approaches, systems thinking, and business fundamentals. I turn insights into actionable ideas by connecting diverse perspectives, identifying emerging opportunities, and bringing clarity to complexity.

I am adept at navigating diverse stakeholder landscapes and integrating multiple perspectives to drive creative solutions.

 

 

 

Core Capabilities

I leverage a comprehensive design & business toolbox and a strategic perspective to identify opportunities that create meaning-centric solutions.

  • Design-Thinking Methodologies

  • HCD – Human-Centered-Design

  • Lean Methodologies

  • Business Model Generation Tools

  • Sustainability Frameworks

  • Strategic Foresight Tools

  • Storytelling

  • Visual Communication

 

I use all of these tools & methodologies to deliver:

Strategy & Business Design

  • Meaning-Driven Market Insights

  • Market Research And Strategy

  • Competitive Analysis

  • Business Model Design

  • Business Strategy

Design & Development

  • Ideation & Concept Development

  • Stakeholder Mapping

  • Meaning-Driven User Studies

  • Prototyping

  • User Experience Research

  • Workshop Facilitation

 

Thanks for visiting my site.

If you are working on complex challenges that have the capacity to change lives, lets chat. I would love to learn how I can contribute.

LinkedIn profile 

 

Education

2014
MBA in Design Strategy
California College of The Arts
San Francisco

2008
B.A. in Industrial Design
Minor in Entrepreneurship
Minor in Textile Design
Universidad de Los Andes
Bogotá

 

Awards & Recognitions

2017
IDSA Student Merit Award Jury
2016
Spark Award Finalist
Classy Awards Finalist
Sustainotopia Speaker
Better World by Design Speaker
2015
Spark Health Award
A’Design Social Design Award
2014
Hult Prize Regional Finalist
2013
Impact Entrepreneurship Award
2012
Colfuturo Scholarship
2010
Premio Lápiz de Acero - Award
Premio Lápiz de Acero - Finalist