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As part of a team of design strategists, from the Design MBA at the California College of the Arts, I developed a marketing plan to help Green Apple Books achieve their corporate objectives of increasing sales conversion rates, and customer loyalty. We developed cost-effective and practical strategies that can be create and deliver value from implementation.

Click here to access the marketing plan.

Client

Located in the Richmond District and founded in 1967, Green Apple Books (GAB) is one of San Francisco's favorite bookstores.

GAB, carries an excellent selection of quality books, both new and used, and has grown to cover ten times its original size. The San Francisco Bay Guardian, the SF Weekly, and various other papers, magazines, and websites, continuously vote the shop as one of the best bookstores in the Bay Area.