Making period protection
radically accessible
Bringing sustainable menstrual solutions to girls at scale. Transforming how women experience their period at the base of the pyramid.
/ Venture Design / Development / Growth strategy /
I joined Be Girl's founding team to develop a viable business model to scale a product innovation in the menstrual hygiene space. After designing and testing the product with end users, we worked with stakeholders across the business and user ecosystem to identify hidden barriers to product adoption. Using a human-centered approach and a highly collaborative process we were able to uncover key insights that impacted the design of the product offering and open a new paths for business growth.